Niall Waring
Graphic Communication and Illustration
I try to find the simplest and most logical solution to design problems by following a methodical approach driven by my research.
Final year project
Avion, 'What's Your Flavour?' and Pathways Basketball
Avion
This is a Brand Design project for a Hydrogen-powered airline called Avion. This was made in response to the number of carbon emissions released by the commercial airline industry and the need to find a sustainable alternative to fossil fuels. The greatest challenge in this project was trying to tell a story with the brand, however, I was able to overcome this by focusing on 'why this is necessary?' which guided me in creating my outcomes.
Avion
Imagery to describe the added benefits of flying with Avion
What's Your Flavour: A Walker's Mental Health Campaign
This was a project brief for Walkers by the D&AD. The challenge was to create a social media campaign that uses humour to get 18-30-year-olds to stop saying they are 'fine' when they really aren't. This was in response to the effect the COVID-19 pandemic had on young people's mental health.
What's Your Flavour
Presenting the concept for my social media campaign. A quiz that assesses the user's mental health and gives them a 'flavour' that summarizes their mental state in a unique and concise way. Given the subject matter, it was difficult to incorporate humour, however my way to overcome this was by using sarcastic humour, wordplay and juxtaposition with type and imagery.
Avion
Conceptualizing the brand in use
What's Your Flavour
Promotion of the Walkers campaign.
What's Your Flavour
The flavour description for some who have been feeling 'Bleak and Mushroom'.
Pathways Basketball
This was a project for a nationwide basketball training program in the U.K. In this project, I researched the U.K.'s attitudes towards basketball and looked into why it is not as popular as other sports. The image shows posters I created for the 'Pathways' brand, which took great inspiration from Laszlo Moholy-Nagy's geometric work.
Niall Waring
Final year project
Avion, 'What's Your Flavour?' and Pathways Basketball