A designer interested in graphic illustrative streetwear combined with traditional mediums.
Final year project
The Cabinet Collection
The Cabinet collection is a project that encapsulates my feelings about finishing a degree in the UK and shows a romanticized perspective of how I feel about this stage of my life. I have attempted to create a visual diary to reminisce this time in the form of a coming-of-age movie. The collection is full of kitschy references to British pop culture in London, queerness, and me.
Telephone Box Trilogy P.1
This is the first of a series of scarves I made as a twist on traditional football scarves, called the 'Telephone Box Trilogy' as I have snuck in/included imagery of the traditional British telephone box in each scarf design. This is in reference to a pop culture easter egg named as "The Cornetto trilogy" ( 3 films featuring Simon Pegg and Nick Frost).
London tings
A curtain designed with imagery from London architecture inspired by the work of Gustave Doré.
An example of graphic layout
Telephone Box Trilogy P.2
Telephone Box Trilogy P.3
Dani Nash (they/them)
Final year project
The Cabinet Collection
Awards
'20 Design Collaboration Project with Milliken - 2nd Place
'20 Collaborated on 'Breathe' a project shortlisted for the D&AD Future Impact Awards
Work Experience
M&S, London - Menswear Design Intern
During my time at M&S, I worked on multiple prints and redesigned the original crest for reuse. I
also lead the design for next season's Fathers day print working solely between the head of Kidswear,
Menswear print and the director of Menswear. This involved making the tech pack, colour palette
and illustrating the design. I presented multiple times to the heads of the Lingerie department and
to the entire Menswear department [over 95 employees]. I also worked with colour-referencing
mills styled mannequins for the flagship store/runway and created aspirational and competitor shop
reports
DANI NASH RUGS, London - Small Business Owner
Over my placement year, I decided to create a small business combining my love of textiles and
graphic design, focusing on bespoke interior rugs. I met with clients, sourced materials from small
businesses and designed branding. I then collaborated with clients designing ideas, presenting initial
concepts and creating a final design by hand over a 12-week work plan.
COMMERCE CLOUD, London - Graphic Designer
I redesigned brand images for digital outlets. Personally responsible for developing graphical assets
for e-commerce websites. This included editing photography, and creating headers for the webpages
and GIFs with their product imagery.