Rose Heather Thompson
Graphic Communication and Illustration
Curiosity lead multidisciplinary generalist designer with a conceptual and dynamic approach.
Final year project
D&AD 2022 Google Fonts Brief.
D&AD Brief Mural.
For this brief, I was inspired by Boris Johnson's failed promise to reunite Unaccompanied Asylum Seeking Children in the UK with families, as it violates multiple rights from the Universal Declaration of Human Rights. Therefore, I coined a hashtag '#PICK-IT-UP-', that promotes the signing of petitions, the birth of a movement, and a protest to be deployed outside Downing Street, in order to demand change.
D&AD #PICK-IT-UP-
Here is an example of where another user touchpoint can exist; that being the underground. As this movement is directed toward a demographic that sits between the ages of 19-25, this would be an appropriate place for that.
Stickers promoting #PICK-IT-UP-
Mind X Nike Collaborative Campaign Advocating Men's Mental Health.
With a heavy heart, it is to say that suicide is the biggest killer in men around the age of 45 in the UK. My goal is to get men more openly talking about their health and even making the step to making contact with Mind UK's support number. Who better to inspire people and collaborate with than Nike?
Mind X Nike Shoe box
For a limited time, Nike packaging will feature the collaborative campaign's visual theme. On the inside, more emotional information will be revealed before the user interacts with their purchase, in the hopes to create a tangible, memorable, engaging moment.
Men's Health Brochure.
A more straight to the point touchpoint for this project would be the existence of leaflets and brochures about the details of poor mental health and where and how to find help. These could be found in waiting rooms and slotted in newspapers and magazines such as GQ, The Economist and The Times.
MOUTH. A self negotiated brand that quenches and satiates mentally and physically.
Challenging the phenomenon of failure to Launch Syndrome, with so much going on for young adults, having a cooking platform that also provides information on current social affairs kills two birds with one stone. So, share the #wordofmouth. Visualised through beer mats as a unique, collectable touchpoint for my target audience.
Seabrook Design Business Cards.
A small project aiding in the production of a newly developed Architectural Company; Seabrook Design. Helped client establish a strong visual brand identity and therefore confidently become a tangible service into the real world.
Rose Heather Thompson
Final year project
D&AD 2022 Google Fonts Brief.
Awards
Merit in Foundation of Art and Design at Loughborough University, 2019.