Romie Munro
Graphic Communication and Illustration
Creative thinker, Problem-solver, Illustrator
Final year project
NOTA // GIFFGAFF D&AD // XTRA LIFE
Nota
Nota is an app which teaches the basics of BSL (British Sign Language) in small bitesize chunks. The user is able to pick up and learn sign language on the go, at a pace that they feel comfortable with. The app shows the signs in animated form to help simulate how the signs look in reality.
In the UK, there is an estimated 11 million people who are deaf or hard of hearing. There are approximately 250,000 people who use BSL as a daily form of communication, however, it is not currently a legally recognised language, making it difficult and expensive to access the relevant sources to learn.
Due to this inaccessibility, the most predominant form of learning is drawn diagrams of a person with arrows indicating the hand movement, however, due to the complexity of some signs drawn in 2D, this can often lead to misinterpretation and incorrect signing. There is the option of teaching in-person BSL classes to learn, however, these are often very limited and expensive, making them inaccessible to most.
App interface
D&AD New Blood X GiffGaff - TechTalk
There are an estimated 40 million unused technology items within the UK. This campaign will encourage the public to donate their old technology through a local dropbox. The public is given a choice of charities where their old technology will be donated. They will also have the ability to track the progress and the location of their donation afterwards.
The visual style of this campaign is inspired by 80s/90s iconography. GiffGaff's values are all about being simple, and many people refer to this era as a 'simple time'. It brings a level of nostalgia and recognition it, which often strikes a connection with the viewer.
Techtalk creates a positive change within the local community by giving technology back to those who need it.
OOH Advertisements
As well as the short animated clip advertising the campaign, I created a series of OOH (Out of House) advertisements to further assist the narrative and create public intrigue.
Storytelling
Xtra Life Pop Up Event - Admission Ticket
Xtra Life is a pop-up blood drive event which has been fully modified to be visually engaging, interactive, informative and an overall enjoyable experience.
This campaign has a focus on young men aged between 18-25. This is an age group that is often not targeted and yet is the most valuable when it comes to blood donation. There is currently a disproportionate ratio of male to female donors; for every 100 women that donate, only 70 men do the same. This age group are likely unaware of the importance that their blood can have when saving a life and thus has never donated.
This event will encourage young men to donate for the first time so they can see firsthand how simple yet lifesaving it can be.
Xtra Life - Isotonic Drink Design
Due to requiring a high level of electrolytes prior to blood donation, all users are given a free isotonic drink designed specifically for the event and takes inspiration from pre-existing games culture.
Xtra Life - Infographic
To inform the user on what to expect after their donation, this infographic will help visually aid them in navigating the next 24 hours.
Romie Munro
Final year project
NOTA // GIFFGAFF D&AD // XTRA LIFE
Work Experience
Alongside my degree, I have completed freelance design work for a variety of different clients, helping small businesses to elevate their current branding.