Rajorshi Sircar
Graphic Communication and Illustration
Strategic, analytical designer, with a sense of whimsy; inspired by the world of films.
Final year project
Porsche Sheep Ad / Emcee App / NI6 Netflix Campaign
Simon the Sheep - Unconventional Video Ad for Porsche
'Driven by dreams.'
An illustrative animated video about a sheep who dreams of being the sheep people count in their heads, leaping over fences when they’re trying to fall asleep. Created as a spec ad for Porsche answering their brief for an unconventional, experimental ad that "must not look like a car ad". Porsche wanted to talk about the ethos of the company and the Porsche customer rather than their cars; a brand that is young at heart, "in communion with the world of visionary youthful art".
I was able to tie in the themes Porsche wants to stand for - freedom, independence, and sustainability - with its main goal of "being the brand for those who have the inner drive to achieve their dreams". And an easter egg to the original Porsche tractor. However, telling a story in less than 60 seconds is a challenge. The greatest challenge was to navigate the intensive process of animation as a one-man crew.
I learned a great deal about design, filmmaking, animation, and sound design through this project. I also learned how to be selective when producing a large quantity of work and exploring new techniques (like 2.5D animation) to bring production value.
Watch it here: https://vimeo.com/712191270/3d4e40ef78
Emcee - an AR game app
I am interested in UI/UX cases that make use of the physical world and encourage users to step outside living on their phones.
Emcee is an augmented reality (AR) game app for mobile and iPad. Rather than playing games alone on your device, the Emcee app acts as a facilitator to play classic games with a modern twist, physically in real life with others.
NI6 - Netflix Interactive Marketing Campaign
'Great Stories Are Universal.'
Group project with Emma Dovey.
UK consumers historically have a low appetite for non-English language titles and therefore feel they are getting lesser value than their Netflix subscription really offers. We developed a campaign that gets more UK audiences to explore, try and talk about non-English language films and series on Netflix. We created the fictional NI6 intelligence agency for users to “investigate” shows and films from around the world “as a secret agent”.
Emcee - Contextual Visualisation
Emcee marries the irreverent charm of classic games like Twister, musical chairs and snakes & ladders with the technology my target audience is used to. Play Twister when you don't have the mat!
NI6 - The Idea
Activation for this experiential marketing begins as a glitch in subtitles on a familiar American/English sitcom, then leads to an event website to “investigate” shows and films from around the world “as a secret agent”.
Emcee - designed for digital natives
Aimed at 16-25-year-olds - who have grown accustomed to sharing their lives with an online community.
NI6 - classified.netflix.com
The campaign has multiple touchpoints, leading to the event website.
Emcee
Rajorshi Sircar
Final year project
Porsche Sheep Ad / Emcee App / NI6 Netflix Campaign
Awards
Google Solution Challenge 2021— Global Finalist
I was part of a 4-member multidisciplinary team building an app for 3 months for Google’s flagship competition for university students. I actively listened to my multidisciplinary teammates to fully understand requests and address concerns, learning how to problem-solve quickly. We strategised the solution together. Then, I was in charge of branding, app UI/UX design, and producing the video.
Gothenburg Art 21— Gold Winner
I was honoured to be a winner of a global art competition hosted by Sattfargpa. The prize includes my painting to be reproduced as a mural on a building facade in Gothenburg, Sweden.
Work Experience
President and Design Head - Flix Cinema (community cinema & university’s oldest society)
I had the privilege of running a 73-year-old film society and community cinema for two years. As President, I dealt extensively with the business side. I led the team to its most financially successful two years, through the pandemic.
We achieved this through successful marketing campaigns which required myself creating a range of creative assets. I introduced consistent branding and quickly learnt tech including cinema projection, sound systems, and ad programming software. I also had the honour of mentoring a new committee, and creating a successful leadership team.
Head of Creative Projects - LSU Media (university student TV station)
I was in charge of narrative content, animation-based content and fostering new creative shows and projects.
These experiences strengthened my ability to deliver work swiftly, respond well to feedback and work professionally with a variety of people.