Molly Hope Ohayon

Graphic Communication and Illustration

Students on this course:

I am a multidisciplinary creative with a passion for branding, experiential design and advertising.

The Horizon Line

At present, other than ‘priority seats,’ there is a lack of accommodating services on the London Underground for seniors. This has led to them having to overcome physical, environmental and information barriers.
Isolation particularly in our ageing population has adversely affected their quality of life. Not only has their mental health been compromised, but they also face mobility issues and lack motivation. These factors impact their physical health and emotional well-being. Getting out and about is imperative and has many benefits for the elderly. My project is aimed at the 1.1 million people aged 65 plus in London predicted to increase by 86% in the next thirty years.

So, how can we keep our valued members of society on the move?

The Horizon line will deliver a unique travel experience around the capital. All elements of comfort and practicality will resonate with our target audience. Change is on the ‘Horizon.’

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Tube Interior

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Bruce Grove and Bethnal Green

My brand characters Bruce Grove and Bethnal Green are named after two existing stations on the London Underground map. I utilised design idioms from other brand assets to construct their form. The two senior citizens are modernist and empathetic in approach, using infographic imagery to ensure a cohesive design language is sustained throughout all marketing material.

Ticket Barrier

Website

Travel Card

Less is More - Eco-minded John Lewis & Waitrose Advert

This illustration is a scene from my submission to the First Bite Creative Placement Competition, for the chance to secure an internship at AdamandEveDDB. I aim to raise awareness of the scale of UK household food waste and help reach The UN’s Sustainable Development Goal 12.3, to halve food waste by 2030 by proposing my idea for the next John Lewis & Waitrose Christmas Advertisement. The festive season is a period of overindulgence and mass consumption and a time for reflection on those less fortunate than ourselves. I aim to prompt customers to make a conscious effort to plan their weekly shop and only buy what they need, this alone can make a huge difference.

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Walkie Talkies - D&AD Walkers Brief

I tackled the D&AD Walkers brief in collaboration with Joely Bytheway. Our aim was to empower the nation to open up and share how we really feel. Us Brits say ‘I’m fine’ 14 times a week… but only means it 19% of the time. That's why we created a campaign that splits the nation's favourite flavours. Walkie Talkies aims to bring people together through the power of social eating, encouraging conversation through shareable moments.
#sharethemoment

Molly Hope Ohayon

Final year project

The Horizon Line / Walkie Talkies / Less is More

Awards

I'm delighted to have been offered a place at the School of Communication Arts London, the most awarded ad school in the world for September 2022.

Work Experience

I secured a work placement at Warner Music, in the merchandising department, working alongside the Creative Director. Being given the opportunity to put my skills on Adobe Creative Cloud software into practice, designing a t-shirt for the band Biffy Clyro was an invaluable opportunity. For my design to then be put forward and chosen to be manufactured for sale at the Reading and Leeds Festival 2016 was a fantastic, motivational achievement for me.