Megan Hope Heron
Graphic Communication and Illustration
Challenge-seeker and creative-thinker, specialising in campaign design and brand strategy.
Final year project
#whenyoumusttouchabust / Swansea / London's Living
#whenyoumusttouchabust
Did you know women are 27% less likely than men to get CPR from a bystander? Why? Some men don’t know what to do about their boobs (BHF, 2018). #whenyoumusttouchabust aims to change that. By targeting young working professionals on their morning commute, we can reduce the stigma surrounding touching a woman to perform CPR. This will happen through the creation of an awareness campaign, alongside a coffee truck with a pop-up training opportunity. This combination will not only provide a source of education and instil confidence, but provide an opportunity to change learned behaviour.
#whenyoumusttouchabust
Utilising touchpoints that interact with the user only briefly, we will catch attention and build campaign awareness with playful copy and bright colours.
#whenyoumusttouchabust
Touchpoints that interact with commuters more intimately will be used to translate a more serious message through the form of letters, addressing the users directly.
Swansea
The newly designed Swansea brand identity provides a clear visual system that the locals can connect with and be proud of.
Swansea
Using the Welsh language to connect with Swansea’s inhabitants, we encourage them to celebrate and take pride in all the incredible things the county has to offer.
London's Living
Run by TfL, this project will oversee a permanent green takeover of London’s transport network to prompt a long-lasting change in lifestyle for those that need it most. Across our network, we will introduce a new ‘Living’ mode. By targeting the socially disadvantaged on their morning commute, we can introduce just 10 minutes of green space into their lives to increase their well-being and quality of life.
Grant Museum of Zoology
The Grant Museum of Zoology is one of the oldest natural history collections in the UK, enabling students, staff and communities to explore ideas and change the world. To raise the profile of the Museum, a new brand identity was developed that was totally unique to the museum, while still tying in elements of its owners UCL.
Megan Hope Heron
Final year project
#whenyoumusttouchabust / Swansea / London's Living
Work Experience
My year in the industry was undertaken at the7stars, the UK's largest independent media agency, as a Design and Digital Marketing Executive. From designing documents and graphics used to pitch to clients, to writing copy used in online ads, to managing my own clients, my work varied hugely week-to-week. This enabled me to learn from those around me, developing both as a person and as a professional.