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A project promoting the benefits of life jackets through a campaign.
The project presented is one that I am passionate about. I spent many of my summers growing up by the coast and getting involved with several different watersports. This project focuses on sharing the positives of wearing a life jacket. The aim is to get more people to wear life jackets. From a survey I conducted, I found that there were two main reasons why people did not wear a life jacket. 1. They would forget to buy one 2. They did have a life jacket but would forget them. I have tried to tackle these issues with posters, different touchpoints and wayfinding.
I believe my strengths lie in poster campaigns, typography and using fun bold colours. In the future, I would like to incorporate these strengths into the workplace with my future job.
During my placement year at Hopkins Architects, I learned a lot about working within a close-knit team which had to work hard to meet tight deadlines. Some of my responsibilities included social media posting, press releases, client presentations, drawings and photo editing. This not only improved my time management and communication but also my professionalism within a work environment.
