Louise Gillespie
Graphic Communication and Illustration
Specialising in motion & campaign design, I enjoy bringing my ideas to life with animation.
Final year project
Date Safe
Date Safe
I created an advertising campaign for a new app idea in collaboration with Tinder called Date Safe. Date Safe empowers singles to date with confidence when meeting their online date in person for the first time.
I decided to take inspiration from the Regency Era romance seen in Bridgerton to appeal to my target audience of young adults.
I enjoyed the challenge of developing a comical & fun tone of voice for this brand whilst also keeping the brand feeling serious and trustworthy when needed.
The Crazy Space Race
The Crazy Space Race is an interactive reading experience aimed at 7-year-old reluctant readers. It will be in the form of an app in collaboration with Puffin Books to encourage children to enjoy reading through fun characters, competition, rewards & interaction with friends.
Netflix Uncovered - D&AD
I worked with Hattie Abbott on the Netflix D&AD brief, my role was focused on animation.
Netflix Uncovered opens the door to new non-English stories within the Netflix
interface. By comparing the familiar with the unfamiliar, Netflix Uncovered aims to
inspire cultural curiosity and connect users all over the world.
Just because it's hard to find, doesn't mean it isn't worth finding.
The Crazy Space Race - Leaderboard
Children compete with their friends to get to the moon picking up accessories along the way, the more they read the closer they get. This is an example of what the leaderboard would look like.
Date Safe - Billboard
Date Safe protects users from scandal by connecting singles with their friends on dates to act as virtual chaperones.
Date Safe - Billboard
Date Safe recognises that not all suitors are noble. If the user feels uncomfortable at any point during a date the app is equipped with safety features to help them get home safe.
The Crazy Space Race - Mock Up
This is an example of what winning the race would look like.
Netflix Uncovered
After the user uncovers & watches new non-English content on Netflix they can connect with people all over the globe and learn more about new cultures.
Louise Gillespie
Final year project
Date Safe
Awards
Diploma in Professional Studies
Work Experience
Warner Media: Creative Services Intern (June 2020-July 2021)
During my placement year at Warner Media, I assisted with a range of creative projects required for Home Entertainment media campaigns including digital, social, TV, VOD, print, packaging, outdoor and POS. I was responsible for managing the briefing process from start to finish with the in-house designers and external creative agencies. Working in a global pandemic I developed strong organisation & problem-solving skills due to the unpredictable nature of film release dates. I also gained a strong eye for detail & became confident in critiquing designs to improve campaigns & ensure brand consistency.
TEA: Entertain Account Executive (July- September 2021)
In this role, I worked as part of the account handling team managing the global digital out of home campaigns for EA Games, including FIFA 22 & Battlefield 2042. I worked closely with the design team & was proactive in offering ideas & solutions to improve campaigns. I developed a strong eye for detail through checking assets before they went live or to print whilst also keeping the client & suppliers up to date with the campaigns.
HeadsUp: Graphics & Digital Media Officer (September 2021 - June 2022)
HeadsUp is a student-run association focusing on promoting positive mental health and wellbeing across Loughborough University. It was my role to create any graphics required to raise awareness & promote events from social media posts to campaigns displayed in the Students Union.