Imogen Sandbach
Graphic Communication and Illustration
I’m a bold creative with big ideas to shake up the branding and advertising industry.
Final year project
Kick Off The Conversation
Kick Off The Conversation
A collaborative campaign between Mind and Sky Sports to tackle the mental health taboo and encourage male football fans to check in with their mates and share how they really feel.
The campaign is centred around the TV advertisement, a Sky Sports post-match analysis with a twist. Featuring Monday Night Football match analysts Gary Neville and Jamie Carragher, they analyse a conversation between a group of lads at a pub, discussing how to kick off a conversation and support your mates when they're in need. This video is linked below and available to view on my personal website.
Kick Off The Conversation
The drinks mats used within pubs aim to open up the conversation about how men are really feeling. The designs encourage men to both open up and reach out with conversation prompts, guidance and reassurance.
Kick Off The Conversation
Placed behind the bar, aiming to catch the attention of men while they are alone, the series of posters is a thought-provoking piece, encouraging them to check in with mates who might be showing signs that something is not quite right.
Lost in Translation
As part of the Netflix DandAD New Bloods brief, my challenge was to create excitement and spark conversation around non-English language content. Many Netflix viewers do not give this type of content a chance due to their assumptions that they will not relate to different cultures and scepticism towards the viewing experience.
The insight - Brits love humour, and the best way to create excitement is through entertainment. If there is one thing that will get Netflix viewers talking it's the anticipated release of a new Netflix Original.
'Lost in Translation' is a Netflix Original that looks at the cultural differences which build mistrust between the Subbers and Dubbers. Whilst the documentary is delivered with a sense of humour and dramatises a fairly trivial matter, it does link to larger questions around what is considered 'foreign' by British people, and how their perceptions may affect their viewing choices. The video is linked below and available to view on my personal website.
Liverpool Indie Food Trail
With the development of cities over the past 10 years and the effects of the Covid-19 pandemic, chain brands are everywhere and independent businesses are disappearing. Without change, we will lose the identity of our cities and there will be little to no independent businesses left.
The Indie Food Trail is an AR experience users can engage in to explore more of the city and find alternative options for food and drink that support local independent businesses. It tackles issues such as not being familiar with the area and makes the extra effort to find somewhere new and unfamiliar a fun, interactive experience.
Sustainable Fashion Made Virtually Possible
Pyonea is a digital fashion brand challenging one wear social media shopping habits. With a virtual wardrobe and AR software that works in conjunction with popular social apps, Pyonea enables users to experiment with styles and express themselves with what they wear online without ever purchasing a physical item.
For many people fashion is a way of expressing their personality or culture and, over the years, fashion trends have provoked social movements and come to symbolise some of the most important moments in history. Not everyone will swap out their individual fashion style for thrifted items so Pyonea provides an alternative solution to the fashion climate crisis, allowing consumers to experiment with styles and express themselves with what they wear online while being able to make sustainable choices.
Sustainable Fashion Made Virtually Possible
Pyonea is more than just a clothing app to buy and wear digital clothes. You can customise how you present your virtual wardrobe with the ability to pair garment items to create your own outfits and place them in your personalised collections. This virtual wardrobe profile can be made public for people to follow.
This way the shopping screen of the app is showing you exactly the kind of outfits you want to buy based on the people you follow. Users can choose to search for new clothes based on search and categories like other clothes brand apps or browse their feeds to see what their followers are wearing, giving a more personalised shopping experience.
Sustainable Fashion Made Virtually Possible
This is an example of the poster campaign created for Pyonea. These posters would be shown on digital screens in places such as the underground and train stations as these are common areas for people waiting so they are potentially more susceptible to absorbing information.
Imogen Sandbach
Final year project
Kick Off The Conversation
Awards
Year in Enterprise Award - July 2021
Awarded by Loughborough Enterprise Network in partnership with Santander Universities for my success, hard work and dedication.
Diploma in Professional Studies - 2022
Work Experience
Freelance/Business Owner (2020 - Present)
Through running my own freelance design business, I have learned how to present to clients and facilitate brand strategy workshops. I can assess a client’s wants and needs to deliver the best outcome, work to tight deadlines, balance multiple projects and schedule my time and tasks accordingly. One of the clients that I worked with was Diageo, Runcorn where I designed their limited edition Guinness packaging.
Independent Eateries Magazine - Personal Project (Summer 2021)
My roles were varied and included art director, stylist, designer, producer and marketer. Within these roles, I organised the operations of the magazine, contacted business owners and PR agencies and conducted interviews. I also led and directed a team of copywriters and photographers and styled the scene in photoshoots, designing the magazine and any content for marketing. With my organisation and leadership skills, the launch of the magazine was successful and I developed my interpersonal skills.
Dark Horses - The Paddock (April 2022)
A week training programme with insight into the day to day running of a creative agency. Through workshops and daily collaborative tasks, I learnt about the roles and responsibilities of each team and how they collaborate to create impactful and memorable campaigns. I was also given great advice on how to enter the industry with workshops on CV, portfolio, interview and presentation skills.