Hoi Lam Ma
Graphic Communication and Illustration
Save the planet by buying Right and Less, so we need to Vit (fit) before we buy !
Final year project
Sustainable with Fashion
Main Project - Sustainable with Fashion
This is Vitting Home Page which talks about our aim, goal and value.
Main Project - Sustainable with Fashion
Vitting's aim.
Challenges I faced: It is hard to get the right angle for the photograph. I have failed so many times for one image but I have carefully selected this one to place next to Vitting's aim to inflate the message we are spreading.
Main Project - Sustainable with Fashion
The overall looking of the app.
Main Project - Sustainable with Fashion
A female user who chose to look at the chic style.
Main Project - Sustainable with Fashion
Female User Diagram
Main Project - Sustainable with Fashion
A male user chose to look at the casual style.
Main Project - Sustainable with Fashion
Male User Diagram.
Main Project - Sustainable with Fashion
This is the advertising poster for the social media campaign. I am planning to advertise Vitting by the collaboration with the sustainable fashion content creator through the use of their Instagram story to promote Vitting. This is an effective way to reach my target audience (University students) as they most often use Instagram, and 'IG Story' is where most people would click when they first open Instagram.
Hoi Lam Ma
Final year project
Sustainable with Fashion
Work Experience
Company: Under one of the Hong Kong Government department
Job Role: Graphic and illustration designer
Job Responsibilities: Provide graphically and gimmick insights, illustrations, and creative content for the department's social media account
Challenges: Need to be able to respond fast and work quickly as we have five days' content to develop within a day.
What I have learned: I have enhanced my planning and time management skill. I learnt how to be flexible with changes and able to amend them in a short amount of time.
Company: Under one of the Hong Kong Government department
Job Role: Graphic design and event planner
Job Responsibilities: I am responsible to provide graphical images for any design and creative purpose for the department's open day, and helping out with one of the district department's design works for their internal use.
Challenges: To meet the management team's desire as well as the public (for the open day)
What I have learnt: I have learnt to be very selective and careful when picking designs for the weekly meetings. I am now able to present ideas in a confident and persuasive way.