Emma Lawrence
Graphic Communication and Illustration
As an optimistic, curious creative with strong conceptual thinking, I am a multidisciplinary creative with a focus on strategy, social media, brand creation and campaign design.
Final year project
Cervical Sisters
Cervical Sisters
Approximately 1 in 3 women and people with a cervix aren’t attending their cervical screenings, with the 25-30-year-old age group being significantly low. Previous campaigns often focus on the limited time screening takes, however this isn’t the root of the problem, as 42% of people aren’t attending due to feelings of embarrassment. This often involves a lack of body confidence in the appearance of their vulva, from whether their labia are “too flappy” to if their vulva looks “tidy”. Cervical Sisters aims to ensure all women and people with a cervix feel empowered to attend their cervical screening when invited. In partnership with the Vagina Museum, the campaign will help to open up the conversation before invitation (aged 20-25): breaking down barriers, increasing knowledge and in turn, reducing the feelings of embarrassment.
Cervical Sisters - Logo
The logo uses a varied weight from thin to bold, to emphasise the natural curves often found in a woman. The friendly yet impactful tone of the type aims to help the audience feel like they are joining a welcoming yet important community.
Cervical Sisters - Instagram
Social media will be a space for the community to celebrate their own differences and show their support for the campaign. The Vagina Museum will also host a series of web pages, including a Q&A, forum and connect with your cervical sister section.
Cervical Sisters - Postcard
A postcard activation will use the power of real stories from those that have been for their first screening aged 25-26 years old, to empower and connect with those yet to be invited (20-25-year-olds).
Cervical Sisters - Poster
The concept thrives off the use of playful comparisons to everyday objects and things, to emphasise and celebrate how different vulvas can be.
Break The Ice - D&AD Walkers
We’ve all been in that sticky situation where we know someone who isn’t fine but don’t know how to get them to talk. Walkers will lend a hand through our campaign: Break The Ice. This project was in response to the D&AD Walkers brief in collaboration with Jessica Man.
Break The Ice - Instagram
From balancing a crisp on your nose to a quick game of Monster Munch VS Wotsits, this campaign encourages 18-30-year-olds to get involved with the ice breakers by filming themselves giving it a go and sharing it across social media.
Emma Lawrence
Final year project
Cervical Sisters
Work Experience
Met Office: Design and Content Industrial Placement July 2020 – August 2021
I absolutely loved my time on placement at the Met Office, the UK’s leading weather expert. No, I wasn’t just designing weather symbols! Highlights include leading the visual design for the book launch across multiple social channels, communicating science in a different way to a younger audience through a comic strip that went out to stakeholders in China, revamping the Met Office ‘live’ format and identity, presenting at the Met Office virtual Climate Conference…and the list could go on. I embraced every single opportunity that I could get my hands on (often saying yes and then figuring out how to achieve it), as I quickly learnt that the only way to grow, is to take on the challenges that push you outside of your comfort zone.