Becky Dodd
Graphic Communication and Illustration
Hey! Thanks for stopping by, I hope you enjoy looking through my 3rd year projects.
Final year project
Odds and Dogs
Odds and Dogs
If your dog could be anyone who would they be? What would they say? How would they speak?
I have designed a campaign called Odds and Dogs for Dogs Trust. Aiming to reduce the 330,000 tons of charity shop donations that end up in landfills in the UK every year. It encourages people to repurpose their well-loved old clothes to give their dogs a voice to help them express who they are destined to be.
World Wildlife Wallet
NFT cryptocurrency purchases can cause the same carbon emissions as 140,000 visa transactions and use the same amount of energy as a small household uses over 2 months! This isn't good enough!
That is why I designed a carbon-neutral cryptocurrency to be launched by WWF. To revolutionise the way we think about, purchase and interact with NFTs. Their NFT collection will grow, flourish and come to life with its owner as they lower their carbon footprint with daily eco-friendly purchases. Aiming to reduce the damage done to the Earth by cryptocurrency mining and celebrate the lives of the world's most endangered animals.
Zero
As a Coeliac, finding food on the go is a daily struggle, especially at events such as festivals or when trawling around a shopping centre.
That is why I have designed a start-up gluten-free bakery called Zero. Aiming to bring back variety, fun, and all the yummy goodies that coeliacs have missed since being condemned to the gluten-free life. Products will taste so delicious that reassuring the customer there is zip, zilch, nada, absolutely Zero gluten in anything they eat is vital.
World Wildlife Wallet
Using the World Wildlife Wallet app to purchase everyday items works through Apple Pay. It recognises each item within your shop with a low carbon footprint and rewards you for your conscious purchases with WWF credits. These credits can be used to fund projects that improve the life of your adopted animal to see your NFT flourish as a result.
Zero
Creating a colour coded packaging system allows for peace of mind that your allergy has been taken seriously, to stop having to always double-check at the counter over the fear of cross-contamination. Finding a balance between informational and fun was definitely a challenge but I am extremely happy with the outcome.
Zero
Coeliacs are often overlooked when it comes to being catered for. That is why I decided to create exclusive queue-jumping wristbands for festivals, alongside reusable cups, just for them. This way they can have peace of mind over cross-contamination to sit back and enjoy!
World Wildlife Wallet
WWFs motto 'Together, anything is possible' inspired this ambitious brief. Here is the final logo created for the World Wildlife Wallet App.
World Wildlife Wallet
By sharing the progress of each NFT in real-time on social media it will build a flourishing online community to inspire the nation to live more consciously.
Becky Dodd
Final year project
Odds and Dogs