Ashwini Bharadia
Graphic Communication and Illustration
I'm a highly driven and creative inidividual who can complete tasks under tight time frames at high standards, whilst thoroughly maintaining attention to detail. My experience working with design companies as well as volunteering and sales assistant roles for retail companies has enabled me to gain adequate communication skills, which I believe is vital when working with clients in the design sector. My primary interest is within the brand design sector and I hope to broaden my skillsets further within the branding and marketing industry.
Final year project
MOJO (Project 1) and DADSnPADS (Project 2)
MOJO
MOJO is my first project in Part C. MOJO is a brand I have designed and developed. It is a sugar-free alternative to sweets and chocolates for young children. The branding and execution of the environmental design are primarily targeted at the parents of children, and the brand aims to tackle the Type 2 diabetes rise within young children in the UK. The brand will be shelved in Tesco for its first launch, however, will expand to other supermarkets in due course. Therefore, for now, all content will be in collaboration with Tesco supermarkets.
MOJO Poster Activation
In addition to the MOJO brand assets, billboards and bus stops will be promoting the brand encouraging the target audience to visit Tesco supermarkets via an array of posters. Once arriving at the supermarket, booths will be allocated at every Tesco supermarket, where consumers will be provided with a free sample of the brand's products. The customers will then be prompted to visit the aisle in which MOJO will be stocked. As the brand is a healthy alternative to sugary sweets and snacks, MOJO intends to be stocked with nuts, healthy cereal bars and granola snacks.
MOJO Lollipop Packaging
The image shown is a mockup design of one of the four products MOJO is producing. The packaging design is intended to be bright, bold and playful. Illustrations in the background of the packaging are used to promote the different flavours included with the product, and all ingredients are natural, sugar-free and healthy. The brand will include Lollipops, Toffee, Candy Drops and Peanut Butter and Chocolate chip drops. Packaging for these products is similar to that you see in the image shown, with different colour palettes to distinguish each product.
MOJO shelf stock mock-up
The image shown displays a mockup design of where the products will be shelved within Tesco supermarkets. Products will be shelved in the eye-level view of customers for optimal marketing purposes.
DADSnPADS
DADS'n'PADS is my second project, which is a campaign I have designed and created in collaboration with Always (a sanitary product brand). The aim of the campaign is to encourage dads to have an open conversation with their daughters about their periods and create a safe environment where daughters are able to talk to their father figures about their periods without feeling ashamed. The campaign hopes to diminish the taboo of talking about periods within households and make it an open conversation between fathers and daughters. The campaign will be featured in supermarkets, where booths will be set up at the entrance of shops, which will provide dads with a free guidebook- this will be a humorous, light-hearted educational guide about periods, as well as an exclusive DADS'n'PADS x Always kit box which will include sanitary pads.
DADSnPADS Poster Activation
Posters around London will be plastered to help promote the campaign and help capture the targets audience's attention.
DADSnPADS Guide Book pages mockup design
The guidebook will include humorous, straight to the point, educational content with illustrations, and large text to help grasp information in a shorter time frame while also staying effective.
DADSnPADS Kit box mockup design
Kit boxes will be provided alongside the guide book which will include x14 sanitary pads exclusive to the campaign and its collaboration with Always.
Ashwini Bharadia
Final year project
MOJO (Project 1) and DADSnPADS (Project 2)
Awards
2018-2019 - Foundation Course in Art and Design at Loughborough University.
Award received: Merit. Received by Loughborough University Creative Arts Department.
This award was given to me during the completion of the one-year Foundation course I had undertaken in 2018-to 2019 at Loughborough University. I thereafter progressed onto the Degree course to study Graphic Communication and Illustration.
Work Experience
Graphic Design Internship - Black Sun (March 2022)
Black Sun is a corporate design agency whose primary focus is to help businesses authentically communicate their values to their stakeholders through annual reports.
During my time at Black Sun, I had the opportunity to work alongside the Creative Director, where I was given a task for a company that had reached out to Black Sun to produce design concepts for a sub-brand they are intending to create, which is sustainable and authentic. My job throughout the time I was there was to research, design and produce a various logos, environmental designs and brochure concepts for the sub-brand.
Whilst working at Black Sun I had gained an immense amount of skills in terms of how design agencies work, and the amount of precision and detail that is required when producing work for companies, constantly remembering to think outside of the box and produce work to the highest quality within set deadlines. This helped me to learn to work efficiently yet creatively with my work, making sure to fit my design work within the client's needs, not steering away from their requirements yet also being open to different avenues in which my design can be communicated effectively.
NHS Test and Trace Call Handler- Adecco (Serco) (August-September 2021)
During the Covid-19 pandemic, I worked remotely as a Tier 2 test and trace call handler for the NHS.
Steering away from the design agency, working for a communications agency within the medical sector helped me to gain an immense amount of skills outside of my comfort zone.
During my time as a call handler, one of the main skills I acquired was communication. Calls were entirely centred around accumulating information, whilst building rapport and working in a timely manner, which was one of the most important factors to have when conducting calls.
Communicating with a number of different people, allowed me to step into reality, and deal with customers in real-time, efficiently and respectfully, and I believe that building these core skillsets is vital for the design sector especially when communicating with clients and working in teams.
I was very grateful for the experience I had gained from Serco as it has allowed me to gain a number of skills for when I do enter the brand and marketing industry.
Assistant Project Manager- The Accouter Group (July 2017)
The Accouter Group is an Interior Design company.
I had the opportunity to gain work experience at their office in London during the Summer of 2017. During my time at the Accouter Group, I was given tasks to work with clients over the phone for general interior design enquiries, as well as assisting design teams with the preparation of floor plans related to furniture layout.
I was also given an opportunity to work with architecture and graphic design teams at the time, which also allowed me to step into that area of design too.
As this was my first experience working for a design company, I accumulated a number of skills in terms of the working environment, working with clients, communication skills as well as Adobe skills. This allowed me to also explore different areas of design before joining Loughborough University and choosing my degree.