Daisy Clover
Graphic Communication and Illustration
I enjoy creating fun and colourful visual identities using brand strategy and advertising with a particular passion for environmental issues.
Final year project
Tea Tots
Tea Tots
Tea Tots is a food subscription service that aims to solve the social issue of child food poverty, inspired by Marcus Rashford's recent campaign. The brand provides an alternative to fast food/cheap and unhealthy options for families that need ease and convenience for their family dinner times. It is designed to be a shared experience to enhance family bonds as well as educate both child and parent on eating healthily and what goes into a well-balanced meal. It is a delivered service and provides ingredients that the family can prepare together, as well as being free to ensure that every child gets a hot meal.
Tea Tots Recipe Cards
The cards are designed to make the cooking process fun for children by turning recipes into stories with ingredients as the main characters in order to create memorable adventures in the kitchen.
Tea Tots Packaging Design
Fun and playful vegetable-inspired character design ensure children engage with the product and makes for a fun interactive experience. It includes a handle which aims to give the children a sense of ownership and anticipation as they carry it to the kitchen and a “colour us in” side to keep kids entertained in the cooking process.
giffgaff Good Turns
Out-of-home marketing campaign as a response to the D&AD giffgaff brief. In collaboration with Suzi Royds, we generated an impactful idea that encourages freshers to explore their new cities with our bike scheme takeover, providing students with a free and sustainable mode of transport.
Visualisation of 'The Handle Bar' event
To activate the takeover and introduce students to the scheme we designed a custom bike-themed bar to cycle and charge your phone whilst getting to know your fellow freshers, whether you’re an Apperwheel Spritz or Cosmopelton. All we ask for in return? A pledge to help the environment or the community in some way. Simple really!
giffgaff Good Turns Wayfinding
We designed wayfinding elements pointing towards local businesses where good deeds are the preferred currency for freshers to look out for during the freshers' period.
giffgaff Good Turns Social Media Reach
Through social media, we encouraged freshers to share their stories and posts of their journeys on our beautifully bright bikes, as well as their good deeds.
giffgaff Good Turns Good Deeds App
Make a pledge to your new community or planet with our app, where you can choose to sign and share your good deeds!
Daisy Clover
Final year project
Tea Tots
Awards
I completed a Final Year Dissertation titled 'An Analysis of Fast Fashion and Their Marketing Strategies in Light of Current Ecological and Ethical Concerns.'