Mathea Berghouse
Graphic Communication and Illustration
A multidisciplinary designer with a focus on innovative ideation, branding and visual identity.
Final year project
Una
Una - Contraception for Couples
1 in 3 pregnancies in the UK are unplanned, but who is held responsible? It takes two to get pregnant, so shouldn't it take two to prevent it? 50 years since the contraceptive pill was first introduced, birth control has been focused on women. Women are currently disproportionally tasked with the physical, financial and emotional obligations of contraception. The current gender divide in contraception needs to be addressed.
Una: Subscription Box
Una is a postal subscription service aimed at couples aged between 18-25 across the UK. Individuals can sign up for this service, either online or at the GP for a small charge. They will receive their normal prescription of the pill, along with a diversity of recourses, including information on contraception, symptom trackers, communication cards and FAQs.
Una: App
They will also receive free access to an exclusive app. Connect with your partner and share the responsibility of taking the pill each day. Partners can send their other half reminders to take the pill, order new prescriptions, manage side effects, and much more! Because We is the new Me.
The Horizon Project - Digital Campaign
93% of adults in the UK with learning disabilities are unemployed. We want to change that. The Horizon Project aims to challenge misconceptions about the ability of those with a learning disability to work. We want to highlight the benefits of an inclusive workplace through the stories and experiences of companies, employers, and employees who together, made a difference.
Una: OOH Advertising
My printed posters aim to stay away from the discreet conversation around contraception. Loud, proud and empowering tackles the issue of women feeling isolated by the responsibility of birth control. The bold slogans and imagery gain the attention of both a male and female audience.
The Horizon Project: Website
The Horizon Project connects employers across Birmingham with employees who have a learning disability, harnessing a digital campaign and website to spread its mission. People who have a learning disability want to work for the same reasons as anyone else. But many face barriers and prejudices, lack of opportunities and low expectations, which prevent them from being valuable employees.
D&AD giffgaff: Social Media
People up and down the country will be able to step into the #giffgaffchatterboxes and send a video message to a loved one of their choice. By sending a message, our message on phone recycling will be spread beyond the Chatterboxes. Those receiving these special videos will also be shown how they can recycle their old phones with giffgaff. The cycle of joy and sustainability continues!
D&AD giffgaff: Contextual Images
We have refurbished several of Britain’s old phone boxes to become The ChatterBoxes! These new spaces provide a fun and unique way for communities across the country to send video messages to others, all powered by giffgaff. By returning these icons back to their original purpose, we are giving people a place to connect, communicate and maintain relationships with loved ones. Not only this but those involved with The Chatterbox campaign are given the knowledge and tools to also refurbish and repurpose their old phones. Through giffgaff we can continue to give back to those we love and the planet.
Mathea Berghouse
Final year project
Una
Awards
Diploma in Professional Studies
Work Experience
Content and Social Design Intern, Met Office - July 2021 to Sep 2021
-Working in the Content Team in the creation of graphics and animation for Met Office’s social channels, communicating externally to the 1.6 million followers.
-Generating design solutions to communicate complex weather and climate information in an engaging way and to a broad audience.
-Working on projects with others, as well as individually at times, I was involved in idea generation, storyboarding and art working – taking projects from concept to completion.
Marketing and Communications Assistant, Booker Retail Partners - March 2021 to July 2021
-Responsible for supporting the Central Operations Manager in delivering the Marketing and Communications Plan.
-Creating concise and engaging B2B marketing collateral to inform and educate stores on business initiatives and industry developments. This included daily weekly, and seasonal communications across email, web, and SMS.
-Identifying sales opportunities, aligning communication processes, and simplifying ways of working.
-Maintaining the Store Communications Planner to continuously improve best practices and cost efficiencies.
Digital Designer, Debenhams Head Office - July 2020 to March 2021
-Digital Designer for web email, and social content within the marketing division. Liaising with both CRM, and customer insight teams to drive commercial value, keeping company communications engaging through peak trading periods.
-Working directly with external brands such as Ted Baker and Dior, following company guidelines to deliver new creative strategies from concept to completion.
-This position involved balancing multiple projects at once, working in a reactive and fast-paced environment.